WHO'S WILL?
things THAT people said behind his back
"Will is a stand out talent. He's got great ideas, the greatest
work ethic I've seen in a Creative Director and a great attitude.
And he believes in the power of ideas. Will is a rockstar creative.
I've worked with him for a few years at Saatchi & Saatchi
and I enjoyed our interactions, we did some impossible things
(a music video comes to mind).
Will, keep on being awesome."
"Will is a stand out talent. He's got great ideas, the greatest
work ethic I've seen in a Creative Director and a great attitude.
And he believes in the power of ideas. Will is a rockstar creative.
I've worked with him for a few years at Saatchi & Saatchi
and I enjoyed our interactions, we did some impossible things
(a music video comes to mind).
Will, keep on being awesome."
ADIL KHAN
CEO, Brand New Galaxy MEA
Managed William at Saatchi & Saatchi Dubai
CEO, Brand New Galaxy MEA
Managed William at Saatchi & Saatchi Dubai
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“William is sincerity personified. He's an earnest, hard-working man
who throws himself into his work, never complains and keeps bouncing
back with a smile, no matter how hard the going gets.
He tends to avoid the limelight, but he certainly deserves to be in it.”
who throws himself into his work, never complains and keeps bouncing
back with a smile, no matter how hard the going gets.
He tends to avoid the limelight, but he certainly deserves to be in it.”
JUGGI RAMAKRISHNAN
CCO, Memac Ogilvy Dubai
Managed William at BBDO Singapore
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CCO, Memac Ogilvy Dubai
Managed William at BBDO Singapore
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“Some annoying things about William Mathovani:
1. He works on several projects at once; without complaining.
2. He wins pitches and trophies regularly; without rubbing it in.
3. His t-shirts are always better than yours.
4. He smiles a lot and says things like 'Hello' and 'Thank you'.
5. Everyone in the office suspects that he might be the best Secret Santa.
Naturally, we do not trust him.”
1. He works on several projects at once; without complaining.
2. He wins pitches and trophies regularly; without rubbing it in.
3. His t-shirts are always better than yours.
4. He smiles a lot and says things like 'Hello' and 'Thank you'.
5. Everyone in the office suspects that he might be the best Secret Santa.
Naturally, we do not trust him.”
SHAHIR ZAG
Creative Partner, Science & Sunshine
Managed William at Y&R Dubai
Creative Partner, Science & Sunshine
Managed William at Y&R Dubai
---
“Will is a great writer and conceptual thinker. During our time
working together, Will consistently delivered strong creative thinking
and expertly crafted copy. On top of his professional skills,
he's also a very nice bloke and easy to get along with.
He is collaborative, considerate and honest. I really hope to work
with Will again at some point in the future.”
“Will is a great writer and conceptual thinker. During our time
working together, Will consistently delivered strong creative thinking
and expertly crafted copy. On top of his professional skills,
he's also a very nice bloke and easy to get along with.
He is collaborative, considerate and honest. I really hope to work
with Will again at some point in the future.”
BEN KNIGHT
Global Creative Lead, MullenLowe Open
Managed William at Ogilvy Action / Geometry Dubai
things that he thinks will beat 'skip ad'
Common sense and bravery. Cultural tension and news value. Human. Impact.
things that he goes through on every brief
First, he works out the purpose, tension and strategy — the ‘why’.
Then, he comes up with lots of simple, big ideas — the ‘what’.
Then, he kills 99% of them — with a smile.
Then, he thinks of the boldest, biggest or smallest execution possible
to fit into the client’s budget — the ‘how’.
Then, he chooses the right moment and channel — the ‘when’ and ‘where.
Then, he sells the campaign — going once, going twice, sold.
Then, he manages everything and get his hands dirty until the campaign
is 'out on the street' — pull favours, do some hand-modelling,
record faux Japanese VO, whatever it takes.
Then, and only then, he feels that paycheck feels right.
so who's will?
Will started his advertising career in BBDO Singapore in 2006, as an intern.
Global Creative Lead, MullenLowe Open
Managed William at Ogilvy Action / Geometry Dubai
things that he thinks will beat 'skip ad'
Common sense and bravery. Cultural tension and news value. Human. Impact.
things that he goes through on every brief
First, he works out the purpose, tension and strategy — the ‘why’.
Then, he comes up with lots of simple, big ideas — the ‘what’.
Then, he kills 99% of them — with a smile.
Then, he thinks of the boldest, biggest or smallest execution possible
to fit into the client’s budget — the ‘how’.
Then, he chooses the right moment and channel — the ‘when’ and ‘where.
Then, he sells the campaign — going once, going twice, sold.
Then, he manages everything and get his hands dirty until the campaign
is 'out on the street' — pull favours, do some hand-modelling,
record faux Japanese VO, whatever it takes.
Then, and only then, he feels that paycheck feels right.
so who's will?
Will started his advertising career in BBDO Singapore in 2006, as an intern.
Since then he has created a stand-up comedy show, a pop song,a music video,
a mockumentary, a 'headline news' coffee cup sleeve, a glowing-in-the-dark
basketball court and a branded ESC key — and has been lucky enough to
receive shiny paperweights from Cannes Lions, D&AD, One Show, Clios, Effie,
Dubai Lynx, Webby Awards, YoungGuns and Spikes Asia.
a mockumentary, a 'headline news' coffee cup sleeve, a glowing-in-the-dark
basketball court and a branded ESC key — and has been lucky enough to
receive shiny paperweights from Cannes Lions, D&AD, One Show, Clios, Effie,
Dubai Lynx, Webby Awards, YoungGuns and Spikes Asia.
Apart from making Design TAXI's Top 10 Most Popular Stories and Springwise's
Top 10 Business Ideas, his campaigns have also been featured on PSFK,
Creativity Online, AdAge, Gulf News, Contagious Magazine, AOL and MSN.
Top 10 Business Ideas, his campaigns have also been featured on PSFK,
Creativity Online, AdAge, Gulf News, Contagious Magazine, AOL and MSN.
Will is an Indonesian with Chinese eyes and an Italian surname — some would
argue it's Indian. He does not speak Mandarin, but occasionally he does Japanese
voice-over. According to his doctor, he is not allergic to antibiotics, beer and jokes.
argue it's Indian. He does not speak Mandarin, but occasionally he does Japanese
voice-over. According to his doctor, he is not allergic to antibiotics, beer and jokes.
You can call him 'Will', 'Will.i.am', or if you want to be formal, 'Ninja'.
Agencies where he filled timesheets
Agencies where he filled timesheets
Creative Partner
Leo Burnett Indonesia
July 2024 – Present
Leo Burnett Indonesia
July 2024 – Present
Founder & Creative Director
WILL:
April 2024 – Present
WILL:
April 2024 – Present
Creative Director
SuperHeroes Amsterdam
January 2022 – March 2024
SuperHeroes Amsterdam
January 2022 – March 2024
Creative Director
Saatchi & Saatchi Dubai
April 2018 – November 2021
Associate Creative Director
IMPACT BBDO Dubai
July 2015 – March 2018
Senior Writer
Geometry Dubai (Ogilvy Action)
March 2013 – July 2015
Copywriter
Y&R Dubai
August 2010 – March 2013
Copywriter
BBDO Singapore
September 2006 – May 2010
Copy Intern
BBDO Singapore
June – August 2006
Design Intern
Saatchi & Saatchi Singapore
May – June 2004
schools where he FILLED attendance records
Lasalle-SIA College of the Arts
Singapore
Ogilvy WorldClass
Cannes, France
SHINY PAPERWEIGHTS that he COLLECTED
Cannes Lions
1 Silver / 1 Bronze / 9 Finalist
D&AD
1 Wood Pencil
One Show
1 Silver / 1 Bronze / 4 Merit
Clio
1 Bronze / 1 Finalist
Dubai Lynx
1 Grand Prix / 3 Gold / 4 Silver / 8 Bronze
Effie
2 Gold / 2 Silver / 3 Bronze / 1 Finalist
Webby
1 Nominee
Young Guns
2 Bronze / 1 Finalist
Singapore Creative Circle Awards
1 Silver
Spikes Asia
1 Bronze
Australian AWARD
1 Bronze / 1 Finalist
Y&R Global
Idea of the Month
Red Dot Communication Design Award
Languages that he can understand without google translate
English, Bahasa Indonesia and after a couple of beers, Japanese
Saatchi & Saatchi Dubai
April 2018 – November 2021
Associate Creative Director
IMPACT BBDO Dubai
July 2015 – March 2018
Senior Writer
Geometry Dubai (Ogilvy Action)
March 2013 – July 2015
Copywriter
Y&R Dubai
August 2010 – March 2013
Copywriter
BBDO Singapore
September 2006 – May 2010
Copy Intern
BBDO Singapore
June – August 2006
Design Intern
Saatchi & Saatchi Singapore
May – June 2004
schools where he FILLED attendance records
Lasalle-SIA College of the Arts
Singapore
Ogilvy WorldClass
Cannes, France
SHINY PAPERWEIGHTS that he COLLECTED
Cannes Lions
1 Silver / 1 Bronze / 9 Finalist
D&AD
1 Wood Pencil
One Show
1 Silver / 1 Bronze / 4 Merit
Clio
1 Bronze / 1 Finalist
Dubai Lynx
1 Grand Prix / 3 Gold / 4 Silver / 8 Bronze
Effie
2 Gold / 2 Silver / 3 Bronze / 1 Finalist
Webby
1 Nominee
Young Guns
2 Bronze / 1 Finalist
Singapore Creative Circle Awards
1 Silver
Spikes Asia
1 Bronze
Australian AWARD
1 Bronze / 1 Finalist
Y&R Global
Idea of the Month
Red Dot Communication Design Award
Languages that he can understand without google translate
English, Bahasa Indonesia and after a couple of beers, Japanese