MCDONALD'S / SATU RASA
Satu Rasa translates to One Heart, One Taste. This dual meaning
reflects a cultural truth in Indonesia — that the dining table
is a sacred space where differences are set aside, and harmony
is restored through the simple act of sharing food.
reflects a cultural truth in Indonesia — that the dining table
is a sacred space where differences are set aside, and harmony
is restored through the simple act of sharing food.
The Ramadan film features two young brothers — one tattling
on the other for skipping his fast, sparking a mischievous
retaliation at Suhoor. Yet, when Iftar arrives, the boys
find themselves reunited at McDonald's, demonstrating that
family ties are stronger than fleeting quarrels.
on the other for skipping his fast, sparking a mischievous
retaliation at Suhoor. Yet, when Iftar arrives, the boys
find themselves reunited at McDonald's, demonstrating that
family ties are stronger than fleeting quarrels.
MEDIA COVERAGE
Campaign Asia's "Hari Raya 2025: The APAC campaigns you need to see"
Campaign Asia's "Hari Raya 2025: The APAC campaigns you need to see"
FILM
MEDIA COVERAGE
BTS
STILLS