Indonesia ranks #2 globally in anime fandom.
Local fans devour all things anime
although they don't understand Japanese.

To launch McD's Taste of Japan burgers,
we created an original anime movie trailer
featuring Doragon, Tamaki and Noriko.
100% in Japanese, with no subtitles.

After all the buzz amongst anime fans,
we released the subtitled version.
Revealing that they have actually been
talking about, and ahem, hard-selling 
Yakiniku Burgers with Seaweed Fries ;)