McDONALD'S 35th ANNIVERSARY / WHOLEHEARTEDLY INDONESIA
Since 1991, McDonald’s has proudly called
Indonesia home and embraced the nation’s
deeply-rooted values of sincerity, generosity,
positivity, inclusivity and gotong royong
(communal cooperation). The very things
that make Indonesia, uniquely Indonesia.
Sp for its 35th anniversary, we reimagined
McDonald's Indonesia as Sepenuhnya Indonesia
(Wholeheartedly Indonesia) and paid tribute
to the real beauty of Indonesia: Its people.
Since 1991, McDonald’s has proudly called
Indonesia home and embraced the nation’s
deeply-rooted values of sincerity, generosity,
positivity, inclusivity and gotong royong
(communal cooperation). The very things
that make Indonesia, uniquely Indonesia.
Sp for its 35th anniversary, we reimagined
McDonald's Indonesia as Sepenuhnya Indonesia
(Wholeheartedly Indonesia) and paid tribute
to the real beauty of Indonesia: Its people.
FILM 1: THE BOAT
MEDIA COVERAGE
